10 Hidden Features in Zoho Social That Will Transform Your Marketing Game
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Zoho Social is customizable reports are a treasure trove for data-driven decisions. Unlike generic templates, these reports allow you to focus on metrics that matter most to your business, such as engagement rates, follower growth, or click-through rates. They provide actionable insights, enabling you to track performance and adjust your strategy effectively. Another standout feature is the Listening Streams, which lets you monitor brand mentions, competitors, or specific keywords. This keeps you attuned to customer sentiment and trending topics, allowing you to engage proactively.
Zoho Social is a powerful social media management tool that many marketers rely on daily. While most users are familiar with its basic features, there are hidden gems within the platform that can truly elevate your marketing efforts. Let’s dive into these 10 hidden features that will transform your marketing game.
1. Zoho Social Publishing
Zoho Social is a management tool designed to help businesses, brands, and marketers streamline their social media publishing and engagement efforts. It provides a centralized platform to create, schedule, and analyze social media posts across various platforms, such as Facebook, Twitter, Instagram, and LinkedIn.
Key Features of Zoho Social Publishing
- Post Creation and Scheduling
- Multi-Platform Support
- Content Calendar
- Collaboration Tools
- Performance Analytics
- Custom Targeting Options
2. Zoho Social Scheduling
Zoho Social’s scheduling feature is a powerful tool that allows users to plan and automate their social media posts across multiple platforms, ensuring consistent and timely content delivery. With this feature, users can schedule posts in advance for specific dates and times or use the SmartQ feature, which analyzes audience activity to suggest optimal posting times for maximum engagement. The intuitive scheduling interface includes a visual content calendar, making it easy to view, edit, and organize upcoming posts at a glance. Additionally, users can schedule posts in batches or save drafts to refine them later. This functionality saves time and ensures a steady flow of content, helping businesses and marketers maintain an active and engaging social media presence without the need for constant manual intervention.
3. Zoho Social Monitoring
Zoho Social’s monitoring feature provides businesses with real-time insights into their social media activity, enabling them to track brand mentions, keywords, hashtags, and audience interactions across various platforms. This feature allows users to stay informed about what their audience is saying, helping them identify trends, customer sentiments, and potential engagement opportunities. With customizable streams, users can organize and prioritize monitoring feeds, such as tracking mentions of their brand, competitors, or industry-specific terms. Zoho Social also integrates with platforms like Facebook, Twitter, Instagram, and LinkedIn, ensuring comprehensive coverage. By leveraging these insights, businesses can respond promptly to customer queries, join relevant conversations, and refine their social media strategy to align with audience expectations. This proactive approach to social media management enhances brand reputation and fosters stronger connections with the audience.
4. Zoho Social Analytics
Zoho Social’s analytics feature provides in-depth insights into social media performance, enabling businesses to measure the impact of their efforts and make data-driven decisions. The platform offers detailed reports on key metrics such as audience engagement, follower growth, post reach, clicks, and impressions across various social media platforms. Users can track performance trends over time, identify high-performing content, and pinpoint areas for improvement. The customizable dashboard allows businesses to focus on the metrics that matter most, while scheduled reports can be automatically generated and shared with team members or stakeholders. Additionally, Zoho Social’s analytics support competitor analysis and campaign performance tracking, helping businesses refine their strategies and stay ahead in their industry. By leveraging these insights, users can optimize their social media presence and achieve their marketing goals more effectively.
5. Zoho Social Collaboration
Zoho Social’s collaboration feature is designed to enhance teamwork and streamline communication among social media management teams. It allows team members to collaborate on social media campaigns, draft posts, and review content before publishing. With built-in approval workflows, users can ensure that posts meet brand guidelines and receive necessary approvals from managers or stakeholders. The platform includes private discussions where teams can exchange feedback or brainstorm ideas within the tool. This reduces reliance on external communication channels. Notifications keep everyone updated on tasks, ensuring accountability and efficiency. This collaborative environment benefits agencies managing multiple clients or businesses with larger teams. It fosters a seamless workflow and cohesive social media strategy.
6. Zoho Social Inbox
Zoho Social’s Inbox is a unified communication hub that allows businesses to manage all their social media interactions from one place. This feature consolidates messages, comments, mentions, and other interactions across platforms like Facebook, Twitter, Instagram, and LinkedIn into a single, easy-to-navigate interface. The Inbox is designed to help teams respond promptly to customer queries, engage with followers, and address feedback, ensuring no interaction is missed. Advanced filtering options make it easy to prioritize and organize conversations based on urgency, platform, or type of engagement. For teams, Zoho Social Inbox supports collaboration by allowing messages to be assigned to specific team members, ensuring accountability and efficiency. By streamlining social media communication, the Inbox helps businesses maintain strong customer relationships and foster meaningful engagement with their audience.
7. Zoho Social Zia AI Assistant
Zoho Social’s Zia AI Assistant enhances social media management with data-driven insights. It also automates routine tasks for efficiency. Zia leverages artificial intelligence to analyze social media trends, audience behavior, and post-performance, offering actionable recommendations to improve engagement. It can suggest optimal times for posting, and content ideas, and even analyze your brand’s sentiment across different platforms. Zia helps monitor audience interactions by alerting users to important mentions or comments. It ensures timely responses to critical interactions. This AI-powered assistant helps businesses optimize social media strategies and save time on manual analysis. It enables informed decisions to maximize social media impact.
8. Zoho Social Integration
Zoho Social offers seamless integration with a wide range of third-party tools and platforms, enhancing its capabilities and allowing businesses to streamline their social media and marketing efforts. It integrates with popular platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube. Users can manage all accounts from one place. Zoho Social connects with other Zoho products like Zoho CRM, Zoho Analytics, and Zoho Campaigns. It helps businesses align social media activities with customer data, email marketing, and sales efforts. The platform integrates with Google Analytics to track social media campaign performance. Businesses can monitor website traffic and conversions easily. Zoho Social’s integration ecosystem ensures it fits seamlessly into existing workflows. It empowers teams to work efficiently and leverage insights.
9. Zoho Social Mobile
The Zoho Social mobile app allows businesses and social media managers to stay connected and manage their social media presence on the go. Available for both iOS and Android devices, the mobile app offers a streamlined version of the platform’s key features, enabling users to create and schedule posts, monitor social media activity, and respond to messages and comments in real time. It provides access to the content calendar, analytics, and engagement features, ensuring that teams can continue managing their social media strategies even when away from their desktop. The app’s intuitive interface makes it easy to track performance metrics, engage with followers, and collaborate with team members, offering flexibility and efficiency for busy professionals. With Zoho Social mobile, businesses can maintain an active, responsive social media presence anytime, anywhere.
10. Zoho Browser Extension
The ZShare Browser Extension is a tool designed to simplify the process of sharing content from the web. With this extension, users can quickly share articles, images, and videos on their social media platforms. They can share online content via email or other channels with just a few clicks. Integrated with popular browsers like Chrome and Firefox, ZShare lets users capture and share content easily. Users can share content without opening additional apps or tabs. It streamlines the process of sharing by allowing customization of the message or caption before posting. The extension supports bulk sharing, making it ideal for marketers and social media managers. It helps distribute content efficiently across multiple platforms. This extension enhances productivity and simplifies the sharing experience for users. It ensures effortless connection and sharing from any website.
Zoho Social Pricing
Zoho Social offers a range of plans tailored to individuals, businesses, and agencies. Here’s a breakdown of their pricing and key features:
| Plan | Monthly Cost (USD) | Annual Cost (USD/month) | Team Members | Brands | Social Channels Supported |
| Free | $0 | $0 | 1 | 1 | Facebook Pages, X Profiles, Instagram Business Profiles, LinkedIn Profiles, and more. |
| Standard | $15 | $10 | 1 | 1 | Facebook Page, X Profile, Instagram Business Profile, and more. |
| Professional | $40 | $30 | 1 | 1 | Facebook Page, X Profile, Instagram Business Profile, LinkedIn Profile, and more. |
| Premium | $65 | $40 | 3 | 1 | Facebook Page, X Profile, Instagram Business Profile, and More. |
| Agency | $320 | $230 | 5 | 10 | Facebook Page, X Profile, Instagram Business Profile, LinkedIn Profile, LinkedIn Company Page, and more. |
| Agency Plus | $460 | $330 | 5 | 20 | Facebook Page, X Profile, Instagram Business Profile, LinkedIn Profile, LinkedIn Company Page, YouTube Channel, and more. |
Note: Prices are based on annual billing; monthly billing is available at slightly higher rates.
For a detailed comparison of features across all plans, you can refer to Zoho Social’s official plan comparison page. Or click the below button and visit Zoho’s social pricing plan.
Conclusion
Zoho Social’s hidden features are designed to make your social media marketing more effective and efficient. From advanced analytics to team collaboration tools, these functionalities can save you time while delivering better results. Explore these features today and take your marketing game to the next level!